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The Elevator Pitch

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Imagine you are creating your Trade Setup for the next day

And you see 100s of stocks to select from but don't understand which to pick!

Frustrating right?

Here’s Unicorn Signals

A Stock Research Platform that makes picking stocks easier and faster.

We make this happen with the help of 20+ years of research experience built into AI systems that detect stocks that might see breakout or breakdown in the next trading session and bring them to you for Cash Intraday Trading, Stocks Future Intraday Trading, Swing Trading and Short Term Investing in a simple and clear way through our web and mobile applications. It provides you with crucial levels to remove the guesswork of entry prices and stop loss.

If you are a Trader or Investor, you can easily get the most out of the platform and make your stock market journey 10x better.

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What is the Product?

Unicorn Signals is a Stock Research Platform that helps traders and investors to pick stocks in an easier and faster way.

What Are The Features of the Product?

• Market Prediction
(provides a prediction on how major indices can move for the day. Available for Sensex, NIFTY, BANKNIFTY, FINNIFTY & MIDCAP NIFTY. Covers Cash and Futures segments.)

• Stock Analyzer
Gives you access to all necessary data on 5000+ listed stocks based on technical and fundamental data.
Best thing about this one is that it provides you with buy sell rating of the stocks you want based on technical indicators.

• Ask The Analyst
Analyzes stocks and gives you current trend and insights on whether you should hold or sell a particular stock

• Intraday Trading Scans for Cash & Stocks Future Segments
Provides a list of stocks that are nearing breakout and breakdown with necessary levels to ease the selection process

• Swing Trading Scans
You get list of stocks that will be see breakout and breakdown the next day with levels that a trader can enter above for short term trading

• Investment Opportunities
This provides stocks from the Midcap and Smallcap segment for short term investing

• Daily Target & Stop Loss
Provides support and resistance levels for 5000+ listed stocks based on the traders risk appetite, divided into 3 Conservative, Moderate and Aggressive)

​• Sector Analysis
Gives you live standing of each sector in the Indian Stock Market

• Stock Signals
Get insight on Buy and Sell Zones of the stocks on your watchlist so you can make a better trading/investing decision on for that particular stock. You can check status of 5000+ listed stocks in the Indian Stock Market

• Analyst Zone
Experienced market analysts provide their views on the market and stocks (not advice just for educational purposes)

Apart from these there are other features as well like

Gap Up Gap Down Stocks, Continuous Trend, Live Option Signals, Morning Clues, Circuit Upper/Lower, Stock Price Analysis, Out Under Performers, Near 52W High/Low, Top Gainers & Losers, Pivot Calculator, F&O Lot Size, IPO Scanner and Market Calendar.

Everything a Trader Has Ever Wanted!

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Product Showcase
Google Play Store

User Registration/Onboarding

In App Features

What Problem Does The Product Solve?

Unicorn Signals is a platform designed to simplify the complex world of stock market trading and investing for its users. It primarily aims to address the following problems:

• Lack of reliable market information: Users often struggle to find accurate and timely stock market data and analysis. Unicorn Signals provides various tools and data points to help users make informed decisions.
• Difficulty in identifying trading opportunities: Spotting profitable trading opportunities can be challenging. The platform offers intraday scans, swing trading scans, and other features to assist users in identifying potential investment avenues.
• Complex market analysis: Understanding market trends, analyzing stocks, and making sense of technical indicators can be overwhelming. Unicorn Signals simplifies this process by providing user-friendly tools and insights.
• Risk management: Managing risk is crucial in trading and investing. The platform offers features like stop-loss and target levels to help users mitigate potential losses.

In essence, Unicorn Signals strives to empower users with the necessary tools and information to make more informed and confident trading decisions.

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Core Value Proposition

​Unicorn Signals is in the business of providing accurate and timely trading scans with crucial levels to help traders and investors make informed decisions and potentially increase their profits from the stock market.

Essentially, it promises to be a one stop solution through the complex stock market, offering insights that can give users a competitive edge.

When talking to actual users of the product there were a few common points that stood out among everyone

1. It has saved them lot of time and energy by having a short list of stocks rather than having 100s of stocks to select from.

2. The support team was quick to resolve any issues and helpful enough to clear out any queries they have.

3. People who have renewed the subscription said that it provides enough data so they don't have to rely on any telegram channel or advisories for tips and recommendations.

4. While referring they would use the words fast, accurate and quick support to describe the product.

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Understanding the Users

The total number of users interviewed are 9
Out of which 4 have been users of competitor's products, 2 are Subscribers of our premium plans, 3 are churned users, 2 of them are users who have not paid for the premium plan but are using the free version.

Findings from the people using competitors products:
• They are majorly in the age group of 25-35 and have started their stock market journey 4-5 years back.
• Their major investments are into Mutual Funds, Long Term Stock Investments and they engage in Swing Trading rather than Intraday Trading due to time constraints from their work.
• Ticker tape and screener were products they had majorly used and stock edge being the choice of 1 interviewee.
• When made aware about a solution that could make the process easier and faster for them, they responded positively to the features.

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Findings from users of the product:

Premium Subscribers
• They belong in the age range of 27-40
• When asked what could make their experience better, they prompted that they are happy with the current setup as their needs are being fulfilled.
• When asked about if they would refer it to their friends and family, both gave a positive response.

Churned Users:
These users belong to the age range of 25-35
• When asked about their reason for not continuing with the paid service, 2 of them prompted they stopped trading due to other priorities.
• 1 User did not understand the app that well but when they were explained how it works and how they can make better use of the app for their trading style they were happy and said they would try it once again.

Free Plan Users:
• They are in the age range of 25-40
• They are beginners in the stock market and have not understood the actual use of the app.
• They need to be made aware how it can help them
• When shown a way to use the app for their needs, they were keen to explore the app further.

User Research Questions and Responses:
1. Questions: Check here
2. Responses: Check here

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Ideal Customer Profile

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We have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.

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ICP 1 is more likely to adopt, pay, use and distribute the product. Hence, it will be the ideal choice to prioritize in the acquisition strategy.​

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Understanding the Market

Competitor Analysis

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Market Potential and Current Position
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Total Addressable Market =16,00,00,000 Demat Accounts in India
This is derived from the data published by ICICI Direct
When multiplied with ARPU this comes to Rs. 17,44,00,00,000

Serviceable Addressable Market = 88% of the TAM
14,08,00,000 Users
The number is derived from a research paper published by Securities Exchange Board of India (SEBI)

Serviceable Obtainable Market
Taking the current state of user acquisition, Unicorn Signals has 3,50,000 Registered Users

Which accounts to 0.24% Market Share of the total SAM
We have obtained the 0.24% of the market share till now​

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Acquisition Channel

Channel Prioritization

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Priority Channels

For Unicorn Signals the channels that fit the criteria of Effort, Flexibility, CAC, Lead Time and Scale are

1. Organic Channel (SEO)
2. Paid Ads
3. Referral Program

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Organic Channel

For Unicorn Signals there is no set Organic Search strategy, the organic users we get is via the primary website EquityPandit.com. A funnel has been created inside the existing website itself which takes users to the product.

Keyword Research for SEO

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Findings from keyword research

The keywords with highest volume fall in the Use Case category and the SEO ranking difficulty is Medium for them. Since we have not implemented an SEO strategy particularly for this product, we don't have data on Search to click, click to registration and registration to paid user metrics.

I propose a basic SEO Strategy where we will be publishing content to tackle the problems from the use cases.

My selected keywords to work on will be
1. Intraday stocks for today
2. stock screener
3. swing trading stocks
4. stock screener india
5. stocks to swing trade
6. stock screener india

We shall initiate by optimizing Title and Meta Descriptions for existing pages, if pages don't exist we shall build new pages that are relevant to the keywords. Secondly, we will start publishing content around the keywords and questions users have.
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Keyword Research for App Store Optimization on Google Play

I have particularly taken Google Play as the number of Android Users are on the higher side compared to iOS users.

Based on the keywords for Search Engine Optimization, I had picked up some keywords directly related to the product and added them to an App Store Optimization (https://keyapp.top).
• It has given me insights regarding the keywords and where the app is ranking on the app store.

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Validation of the data
As seen in the Screen Recording below, we can see the app is currently not ranking high for one of the mentioned keywords.

How do we fix this?

By applying App Store Optimization Practices like:
1. Using a relevant keyword in the name
2. Adding relevant keywords in the short description of the app
3. Adding relevant keywords in the long description. Here we have an opportunity to add multiple keywords that are related to any features. For example, Intraday Stocks Screener and Swing Trading App keywords can be added to Intraday Signals and Swing Trading Signals features' description in the long description.

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Content Loops

Since, we cannot utilize Paid Ads as an acquisition channel, Content loop is the next best thing for us as per the criteria of prioritization.

For Unicorn Signals, three major platforms can help us grow through content.

1. Dedicated Learn Section on the Website
   This will provide a platform for people seeking to learn about Trading & Investing in the Stock Market and bring potential users to to website.
   
2. Stock Analyzer and Market Prediction Results
   A way for users to share in app results with their social groups.
   
3. YouTube
   Educational Content related to capital markets can increase the discoverability of the product and drive user and customer growth for us.

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Let's Check The Content Loops in Detail​

Learn Better Trade Better: Learning Section on the Unicorn Signals Website

- Once the users clicks on Learn Better Trade Better on Home page, they will be directed to dedicated page for learning where they would find Text and Videos based learning for particular topics related to the stock market.

- When the user clicks on Learning Modules they would be directed to a page which has structured Text based modules with short video explanations on on How to get started in the Stock Market, Intraday Trading, Swing Trading, Short Term Investing and Long Term Investing. We can create this with the help of our content team.

- When they click on Videos, they would be redirected to a page where they can learn Strategies related to Intraday Trading, Swing Trading, Short Term Investing. These videos will have Unicorn Signals the platform being used by the educator to conduct research for picking stocks.

When the instructor is using the platform it will create a buying intent with the user.

- To give the user a sense of accomplishment and to test their knowledge, we can add a section for tests where multiple choice question based tests will be provided to them.

This section particularly will be behind a registration wall. The user will have to create an account to access the tests.

- The Learning Modules will be open for all, people can access them no strings attached. We will be optimizing each and every text and video module for SEO to drive traffic to the individual pages.

Topics we can create Learning Modules on

Intraday Trading Module

• The Day Trader's Mindset: Understanding the psychology of intraday trading, risk management, and emotional control.
• Market Analysis Fundamentals: Learning basic technical and fundamental analysis for intraday trading.
• Choosing the Right Instruments: Selecting suitable stocks, futures, or options for intraday trading.
• Developing a Trading Plan: Creating a structured approach to intraday trading, including entry and exit strategies.
• Mastering Order Types: Understanding different order types and their applications in intraday trading.
• Intraday Trading Strategies: Exploring popular strategies like scalping, day trading, and range trading.
• Risk Management Techniques: Implementing effective risk management strategies to protect capital.
• The Art of Back testing: Evaluating trading strategies using historical data.
• Live Trading Simulation: Practicing intraday trading in a simulated environment.
• Overcoming Common Pitfalls: Addressing common mistakes made by intraday traders.

Swing Trading Module

• Swing Trading Basics: Understanding the concept of swing trading and its advantages.
• Identifying Swing Opportunities: Recognizing potential swing setups using technical analysis.
• Risk-Reward Ratio: Calculating and managing risk-reward ratios in swing trading.
• Stop-Loss and Take-Profit: Setting appropriate stop-loss and take-profit levels.
• Position Sizing: Determining the appropriate size of positions in swing trading.
• Swing Trading Strategies: Exploring popular swing trading strategies like breakout, pullback, and reversal.
• Managing Swing Trades: Monitoring and managing open swing positions.
• Swing Trading Psychology: Addressing the psychological challenges of swing trading.
• Backtesting Swing Strategies: Evaluating swing trading strategies using historical data.
• Live Swing Trading: Putting swing trading strategies into practice.

Short-Term Investing Module

• Short-Term Investing Goals: Defining clear short-term investment objectives.
• Understanding Fundamentals: Analyzing company fundamentals for short-term investing.
• Market Analysis Tools: Utilizing technical and fundamental analysis tools for short-term investing.
• Diversification Strategies: Creating a diversified portfolio for short-term investing.
• Short-Term Investing Strategies: Exploring strategies like growth investing, value investing, and momentum investing.
• Risk Management in Short-Term Investing: Managing risk in short-term investments.
• Tax Implications: Understanding the tax implications of short-term investments.
• Short-Term Investment Case Studies: Analyzing successful and unsuccessful short-term investment cases.
• Building a Short-Term Investment Portfolio: Constructing a well-balanced short-term investment portfolio.
• Monitoring and Rebalancing: Regularly reviewing and rebalancing the short-term investment portfolio.

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Graphical Representation of the Idea
1. When the user lands on the home page, they will see a LEARN button on the header

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We will be able to generate traffic for the Unicorn Signals’ website through this addition boosting overall growth in terms of user acquisition and eventually revenue as well.

Getting Started page for users who land on the Learn Page

After this page they will get dedicated lessons based on their choice.

In App Feature Result Sharing

I propose adding Share features on the most used features of the app like Market Prediction, Stock Analyzer & Ask The Analyst

Market Prediction

Ask The Analyst

Stock Analyzer

Users can be nudged to share results from their analysis of stocks and predictions of how the market will move.

Hypothesis: Assuming 5% of the users will share the results with their social circles or on social media platforms.

Sharing this will be available for Whatsapp, Email, Instagram, X.com, SMS, Facebook.

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YouTube

By leveraging the video content on YouTube in Long Form and Short Form for 3 particular niches we can generate good amount of potential users for the product.

a. Intraday Trading

b. Swing Trading

c. Short Term Investing

Currently we have made a few videos in this context with product features integrated in them.

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• Intraday Signals + Morning Clues: This one has over 27,000 views​

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• Swing Trading + Continuous Trend has 9300+ views

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• User Generated Content​

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But focusing on just the three niches we can drive good amounts of traffic

YouTube Videos also list on Google Search

A quick analysis on Semrush derives that Swing Trading has a monthly search volume of 33,000+

Optimizing videos to such keywords can help us get good rankings on YouTube and Google Search

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Paid Ads

CAC to LTV Ratio:

As suggested by AP in the live session, a healthy CAC:LTV ratio is 3 and above
Our current CAC:LTV Ratio based on rough numbers is 1.38
CAC calculated as
Total amount invested in Sales + Total Amount invested in Marketing / Total number of acquired customers

LTV calculated as
Average Revenue Per User * Customer Lifespan

CAC: Rs. 250
LTV: Rs. 329

Conclusion: This does not qualify the product for Paid Ads

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Referral Program

Proposed Referral Program

Context:

When the user signs up for the product, they are greeted with a host of Free Tools that can help them make better trading and investing decisions.

Having knowledge about the stock market and finances has always garnered a good social status among peers for people residing in India.

My suggested Referral flow will be based on the following

Who will you ask for a referral?

1. Users who have performed stock searches for a minimum of 3 times on Stock Analyzer or Ask the Analyst.
Context: When a user searches stocks for 3 times, the data they have found on each or one stock has helped them in some way or the other to make a better decision. This is a potential happy moment where they can be prompted for a referral.

2. Users who have checked Market Prediction for 3 days in a row.

Context: When a user is using Market Prediction they want to know how the stock market's movement will be for the particular day. When they use it for 3 days, it gives an idea that it has been useful for them. This is a happy moment which can be utilized as a prompt for a referral.

How will they discover it?

First User Story (Stock Analyzer and Ask The Analyst users:
A banner will appear below the result

Ask The Analyst

The Banner Copy will be: Love the analysis? Share it with friends and earn Unicoins and unlock a host of Premium Features!

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Stock Analyzer

A Banner will be placed between these two sections:
Banner Copy: Share trending stocks with your friends and Unlock Premium Features!

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Second User Story (Market Prediction Users):

A Banner will be placed here to make user aware of the referral program.
Banner copy: Know how the market will open? Let your friends know too!

Why will they share it?

With the wave of stock market and trading in India, possessing knowledge about it gives one a positive boost in social situations.

With sharing data like Market Prediction and Stock Analysis with their peers, it can make them look better among them.

Since we are on the Why part, it is essential for me to include the platform currency:
UNICOIN
A user can use Unicoins for multiple cases
1. To unlock certain premium features for a specific duration of time. This will give them an idea of what is inside the premium section. For example, 1000 Unicoins will unlock 2 searches in the stock scans feature where they can see the bullish/bearish zone of the stock.

2. To use it for discounts on the purchase of premium plans. For example 5000 Unicoins can help get them 20% Discount on the original price of the premium plan.

The benefits will include:

1. Money: in terms of platform currency Unicoins. The Free User can collect Unicoins and use them to unlock premium features like Scans for Intraday, Swing Trading and Investing or Get credits for Using the Stock Signals feature where one can get bullish and bearish zones of any stock. Second use case can be to avail discount on Premium Plans that will include all the premium features.
2. Dopamine: When sharing things like a market prediction or a stock's analysis with someone, it gives people a feeling of knowing something that other's don't know.
3. Fame: Sharing knowledge that people only know among their peers will make their social status better making them feel proud of themselves.

How will they share it?

Users will be sharing their referral links on Whatsapp, Telegram and SMS as the primary channels for communication among traders and investors have been identified to be these.

The communication will happen here in two ways here:

1. 1 to 1: Sharing with particular friends/family members/colleagues etc.
2. 1 to many: Sharing with groups that they engage in on a day-to-day basis.

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Here is a simple flow of how will they refer:

For better visibility:

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How will they track?

Users will be given a dedicated screen where they can check the number of referrals they have shared and the number of successful referrals gained. This will also have a wallet that will contain all the Unicoins they have earned through referrals and where they have spent them as well.

How will they keep referring?

Once a user completes their first referral successfully
They will be prompted with a screen that introduces them to things they can get via referring to more and more people.

Example Milestones with their rewards:

1. 10 referrals will get them access to Cash Intraday Scans for 2 Days
2. 25 referrals will give them access to Swing Trading Scans + Stocks Scans + Tutorial on how to use them
3. 50 Referrals will unlock Unicorn PRO section for them for 3 days

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Conclusion

Unicorn Signals is a stock research platform designed to simplify the complex world of stock market trading and investing for its users. It offers various features and data points to assist users in making informed decisions, including:

• Market Prediction for major indices
• Stock Analyzer with technical and fundamental data and buy/sell ratings
• Intraday, Swing Trading, and Investment Scans with crucial entry and stop-loss levels
• Daily Target & Stop Loss suggestions
• Analyst Zone with market and stock insights

The Ideal Customer Profile

• Age: 25-40 years old
• Occupation: Sales manager, business owner, etc.
• Investment goals: It could be things like building a second source of income, making better profits, or growing wealth)
• Pain points: Difficulty selecting stocks, information overload, lack of confidence in decision-making
• The ICP chosen to prioritize is ICP 1 as it fits all the given criterion.

Competitive Edge

Unicorn Signals' Right to Win lies in its focus on providing easy-to-understand, actionable data with clear entry and exit points. This is a differentiator compared to competitors who may offer a wider range of features but can be overwhelming for users.

Current Market Position

Unicorn Signals has a user base of 350,000 which represents a 0.24% market share. There's significant potential for growth, considering the total addressable market of 140.8 million users in India.

Recommendations

• Organic Growth: Implement a basic SEO strategy targeting high-volume keywords related to use cases (e.g., "intraday stocks for today"). Perform ASO research and implement keywords inside the descriptions.
• Referral Program: Encourage existing users to share the platform with their network by offering incentives like "Unicoins" (platform currency) for successful referrals. Unicoins can be used to unlock premium features or get discounts on subscriptions.
• Paid Ads: Based on current CAC and LTV calculations, paid ads are not recommended at this time. However, this can be revisited as the user base grows and the CAC:LTV ratio improves.
• Content Loops: YouTube, In App Features Sharing,

By focusing on these areas, We can attract new users, improve brand awareness, and establish ourselves as a valuable resource for traders and investors in the Indian market.

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Thank You

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